Story HQ
Youtube / SXSW
We set out to reinforce YouTube’s leadership as the premiere platform for storytelling.
13 Creative Agencies:
We invited the best creatives to re-imagine the greatest stories by utilizing Youtube’s 6s, 15s and long form formats.
Concept & Execution
Classic tales for modern times
Sundance
We teased out six second interpretations of the classic tales showcasing Youtube and the power of its bumpers as a medium for strong storytelling.SXSW
We unveiled YouTube’s full potential to tell a story within 6s, 15s and long form formats with custom-built immersive physical displays that let visitors dive into each agency’s story in real life.Website
We scaled the rich content to an interactive online experience, revealing all 80 videos and furthering the point that Youtube is the home for story makers and story lovers alike.
"The activation at SxSW was truly beyond my expectations. The attention to detail, the immersive experience, heightened and elevated the experience. And I was not alone. I heard from several people in and outside the biz that it was way up there at the festival. The content and the expression of it were truly impressive."
"These sorts of non-client funded opportunities are huge for us to be able to take some chances and prove that we can be compelling in something that is non-linear or short format. So please keep giving us at-bats with this kind of engagement and we’ll keep fielding awesome strategy and creative."
"Please continue more stuff like this. The programming was some of the best I saw. I will take back nuggets from the AI session and the workshop. One had a thought provoking perspective on how to exist with AI and what it really is, the other had really unique ways to think about storytelling which we all inherently know but I think put meat behind it with the story arc, etc."
Watch all of the Stories
Website Awards
Awwwards Site of The Day
FWA of the day
Creative Director: Tom Manion
Art Director/Lead: Joshua Gherghel
Copywriter: Noel Paasch, Phung Do