Spec Work

Big Ideas that work for Big Brands

From Business of Hospitality to the Business of Belonging

 

There are 1,043,839 International students in the states. 38% have less than two American friends. Airbnb believes people should feel at home anywhere. How can they help? By creating a service that helps individuals come together and grow through cultural events and holidays.

 

Airbnb Extended Table

 

Shifting From Likes To Love

5,000,000 children check into hospitals for extended periods of time which can be very stressful and lonely. Expanding on their existing messenger app, Facebook can deliver on its mission by giving people the power to build community and bring the world closer together for people in restrictive circumstances.

Facebook Wishes

 

Experience More Traveling By Making Friends Faster

While traveling, 97% of millennials use social media. A lot of time is wasted trying to find things to do through peers reviews and hashtags. By simply introducing a new app feature, Tinder makes travelling easier and more rewarding by connecting people who may not have otherwise met in real life.

Tinder Campfire